Kill hundreds of rival shoppers in the name of holiday consumerism.
PC Release: December 16, 2016
By Ian Coppock
Welcome one and all to the 2017 Art as Games Christmas Special! As usual, thanks to everyone who read the reviews that were posted all year, and a huge welcome to newcomers just stumbling into this particular corner of gamedom. Tonight’s title celebrates that most venerated of American holiday traditions. Family? Nope. Friends? Nope. Being thankful for things? Not likely! No, the holiday tradition being alluded to is, of course, un(hinged)bridled consumerism, with Crazy Oafish Ultra Blocks: Big Sale!
Crazy Oafish Ultra Blocks: Big Sale (let’s just call it COUB, easier on the tongue and the eyes and the lips), is a high-octane shopping simulator that seeks to capture the quintessential American holiday spirit. Players spawn in as an everyday shopper whose goal is to get into the mall, find a list of randomly generated items, and leave the store. The game sounds like a perfectly innocent shopping trip on paper, until players consider that there’s only one TV left for dozens of shoppers to fight over.
COUB is far more than a trip to the mall: it’s a vicious battle royale in which dozens of shoppers bloodily compete for that last item on the shelf. Sure, players can find the item that they need easily enough, but getting out of the store ahead of the dozens of other customers who also want it is another story. Players who hope to escape the mall alive need to pack much more than a shopping cart. Luckily, being in America, this mall has plenty of gun stores.
Players control their shopper in third person and can meander around the mall at their leisure. Each round of COUB brings with it a different gallery of items for players to find. Players can bet that beer’ll be at the convenience mart and the TV’ll be at Not-Best-Buy, but sometimes COUB spawns its stuff in weird places. It’s probably not every gamer’s first thought to look for a VR headset in the women’s clothing department.
Grabbing a shopping cart and finding the items on the list is simple enough, but what about paying for them? In the event that the shopper forgets their wallet, players can find other ways to make money. Cash can sometimes be found in hard-to-reach areas of the mall… other times, it can be plucked from the bodies of fellow shoppers. Whatever it takes to get those gifts, right? COUB seems to agree.
Anyway, once players have the cash, they can purchase presents and leave the store. The catch is that, much like grabbing a key in a horror game, the purchase turns all the NPCs around the player immediately hostile. The more items the player collects, the bigger the angry mob that chases them around the mall. Sometimes the crowd can get alarmingly big; players who’ve crossed out their entire list can expect upwards of 40 customers to chase them to the exit. It’s social Darwinism meets ‘murican capitalism!
Even the most nimble players will find that outrunning rival shoppers is only a temporary countermeasure. The only way to truly deal with the throngs of crazed consumers in COUB is to mow them down with a gun or get choppy with a sword. The mall is loaded with plenty of melee and ranged weapons, allowing players to make quick work of bloodthirstily thrifty shoppers. Most customers jump into the fray armed only with their bare fists, but be careful; a few are packing some heat of their own.
While COUB has no problem encouraging players to mow down swarms of shoppers, aiming is another story. It’s hard to tell if COUB‘s guns shoot directly forward or if they lock onto the nearest enemy shopper… perhaps a bit of both? In any case, aiming and firing weapons in COUB is much more of a chore than it should be. It’s certainly more difficult than it should be to hit a giant, hard-to-miss rabble of shoppers. Players’ best hope for killing bad guys is to wait until they’re almost brushing up against them before firing. Luckily, most shoppers go down in one hit.
Killing enemies with a melee weapon is marginally easier than using a gun. Players can jump into the fray with their fists if they want to get immediately killed by the horde, or keep their distance with a weapon and swat shoppers as they get close. No matter if players use a gun or a sword, they can count on COUB to cook up one hell of a bloodbath. The amount of gore that can be spilled in this game is comparable to Postal. Lord.
It’s a bit jarring to see so much blood coat a cartoon aesthetic, but that’s what COUB goes for. The game’s visual design is all bright colors and block-shaped characters, with an impressive amount of object detail to boot. The mall is absolutely jam-packed with both colorful items and huge crowds of people, so good luck running out of things to glance at. The game’s character animations are a bit wonky (especially since NPCs ragdoll upon death), but remain serviceable.
COUB‘s sound design is a little less amusing than its visuals. Some of the game’s sound effects, like footsteps, come through just fine, but gunshots are extremely muted. COUB‘s “soundtrack” is a single, looping piece of elevator music that sounds alright the first time around, but quickly gets annoying the longer players are trapped in the mall. Hell, the music is probably what drives all the NPCs to such violence.
Much like a bearded fat man who’s had a hundred cookies too many, COUB struggles with running well. Players might find that the game chugs a bit on their machine, which is a joke considering its simple visuals. This problem also feeds into COUB‘s framerate, which has an annoying tendency to slow down even when there aren’t dozens of characters in frame. Most annoying of all is a bug that occasionally prevents players from leaving the store even when they’ve gotten everything on their list.
As is to be expected, these bugs weigh down the fun of driving a cart ’round the mall, collecting presents, and shooting bad guys. Even though COUB‘s been out for almost a year, the developers don’t seem to have done much to address these issues. Hopefully they consider a patch, because COUB‘s shopping adventure is bizarrely addicting. It is truly the tobacco of video games.
Players should bear a few other things in mind when considering COUB. In addition to being slow with a patch, the developers are terminally Russian; ergo, the game has a few spelling and grammar errors (also, the devs’ names are listed in Cyrillic). Most of these comprehension errors, like “beer case” are funny, while others, like “system unit” are too opaque. Oh well; all the more reason to hit up (or shoot up) every store in the mall.
Additionally, despite its cute and cuddly appearance, COUB is not for the under-18’s. That should be a given considering how much gore is in this game, but there’s no shortage of other controversial sights in the mall. For some reason the game allows players to collect nudie cards, but that salaciousness is somewhat broken by the fact that all the models are also block people. It’s a random design choice but, frankly, so are nearly all of COUB‘s design choices. That’s what makes the game work.
COUB is one of those games that was definitely built on the cheap and with a bit of duct tape, but that’s also what gives it its charm. It’s one of the weirdest games to come this way in a while, but it works as a title because of its absurd gameplay and painfully accurate satire of American consumerism. Sure, gun battles don’t break out every Black Friday (at least not yet), but COUB‘s humor works because it brings the real-life tension of the shopping season to a furious, hilarious boil.
And with that, this year of reviews draws to a close. As always, huge thanks to everyone who’s been along for the journey. As long as there are more video games releasing, players can always expect more reviews to appear on this page. Have a happy holiday (whichever one that might be), and don’t drink too much nogshine. Actually, scratch that; there’s no such thing as too much nogshine.
Or too many video games.
You can buy Crazy Oafish Ultra Blocks: Big Sale here.
Thank you for reading! My next review will be posted in a few days. You can follow Art as Games on Twitter @IanLayneCoppock, or friend me at username Art as Games on Steam. Feel free to leave a comment or email me at firstname.lastname@example.org with a game that you’d like to see reviewed, though bear in mind that I only review PC games.